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Remember those birthday parties you had as a child? Your guest list included everyone from your classmates, neighbors to close family members, you spent weeks deciding what to wear, and you could barely wait to tear open those presents! You could only hope your guests would actually show up.

Event marketing is all about letting people know you’re hosting an event and unless you really put in effort into making your event a success (whatever event it may be), creating one with a lack of strategy will lead you nowhere. So why is it important? Events can help you reach your goals, increase demand for your product or service, and ultimately gives you the best opportunity to engage with your audience.

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