Following the Behavioral Analytics Meetup, Daphna Gal, Marketing Manager, CoolaData, shares her insights to how marketing efforts can be informed by behavioral analytics. Read her guest blog post below. Online marketing efforts for eCommerce businesses are often dominated with the need to acquire new customers. While acquisition is an important goal in selling online, it is unfortunately also expensive. It’s true that
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In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes how compaRead more...
Innovation is a crucial aspect of any business, but when it comes to enterprise organizations, driving innovation can be even more challenging. Read more...
Working with over 100 companies, we often see common challenges they face when trying to scale their go-to-market efforts, either by increasing revenRead more...
The Art of Behavioral Analytics and Marketing
December 16, 2014
Farrah Fidler
Following the Behavioral Analytics Meetup, Daphna Gal, Marketing Manager, CoolaData, shares her insights to how marketing efforts can be informed by behavioral analytics. Read her guest blog post below. Online marketing efforts for eCommerce businesses are often dominated with the need to acquire new customers. While acquisition is an important goal in selling online, it is unfortunately also expensive. It’s true that