Ashton Kutcher

In Demi Moore's Living Room, Talking about Women

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Demi Moore, known as @mskutcher in the twittersphere just launched a cool web video project:

Basically, Demi was asking what guys want and girls want in their partner.

What is really awesome in this one is the fact that Demi Moore, a Holywood top actress, is just shooting away a webcam video to youtube, without fancy lighting, top camera, or even script (noticed how many times she asked guys to keep it clean)? You actually see the study room of the Kutcher family in the background.
Her ex, Bruce Willis,  who obviously have a worse webcam, posted this one:

Yes, it is a part of promotion to her new perfume, called WANTED. But it is done in such an adorable way. Authenticity in its best.

Wish we’d see more of the real life of those who we see on the screen.

The Million Followers Fallacy – Guest Post by Adi Avnit

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WTF Ashton Kutcher Twitter billboard ?
Image by LDubTown via Flickr

Twitter is getting more and more attention from traditional media lately. Whether it’s a news-story mentioning Twitter, a Twitter competition between a celebrities, or using Twitter to gather reports on the Iran elections, the average person sees the word “Twitter” more and more often.

But with the Twitter rush a new bubble seems to be forming.

Remember the days of the 2000 Dot-Com bubble, in which every site displaying a million page-views could raise money as though it had already become profitable?
I feel we are repeating the same mistake, only in social media.

The new fashion among some Twitter users, individuals or companies, is to brag about the number of “followers” they have for their Twitter account, or the number of followers their employees have. There is also a new buzz-word: “Reach“. Those self-proclaimed Twitter experts will use tools like TwitterAnalyzer to show others that their Tweets are supposedly read by even more people than their Twitter followers, using a repeat publication (“Retweets”).

And there lies the illusion.

The number of Twitter followers (or reach) is usually meaningless

Twitter usage is based on the magic principle of following/followers. You follow other users that may interest you, and being followed in turn by others who find your updates interesting.
But suppose you just opened an account on Twitter – how do you get followers?

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