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We have some exciting news that we’ve been keeping up our sleeves. It wasn’t long ago when we announced a new partnership with Act-On marketing automation, in order to support the growing SMB and enterprise accounts that make up our global B2B client base in Israel. Today, we’re thrilled to add to our marketing automation mix by becoming official partners with Silverpop, an IBM company.

Customers Lead the Way

A hot topic that we’ve been discussing with many of our clients is digital transformation. As marketers, every process we do, every day of the week has completely changed in the last decade. It’s no longer about who has the biggest billboards, the flashiest display banners or whose ad fills the NFL halftime show TV slot. The entire buying process has changed. Consumers now do all of their own research online prior to making a purchase. They read company blogs, they read and write reviews while browsing on their tablets and they know exactly what questions to ask before speaking with your sales team. It’s for this reason (along with some nice technology) that digital marketing has transformed, and we as marketers need to be one step ahead of our customers at every step of their journey.

Silverpop is a cloud-based provider offering lead management and email marketing solutions. What sets them apart is that they place a heavy focus on the customer data and individual behaviors, collected from a variety of sources, in order to inform and drive personalized interactions in real-time. Using the data to provide deep, behavior-based insights, customers are guaranteed an exceptional experience, from beginning to end.

Marketing automation has become essential to any company’s success. It offers marketing and sales teams some serious visibility into the behavior of their leads and customers, and makes it easy for marketers to continuously measure and optimize their programs based on real-time information.

In addition to Silverpop and Act-On, we’re proud to support both Pardot and Marketo, as well as provide general marketing automation services. If you have any questions about marketing automation, don’t miss our free guide that includes 8 simple use cases based on our and our clients’ real life experiences.

A Golden Partnership: PMG & IBM

Our partnership with Silverpop is just the first step in our work with IBM marketing technology. Beyond Silverpop, IBM has been working on some seriously cool things in data and analytics, bringing a whole new meaning not only to marketing automation, but marketing as a whole. We’re excited to announce our partnership and even more excited to show you what else we’re working on with IBM in the coming months.

Are you in Israel and planning to attend IBM Business Connect June 16? Let us know and make sure to say hello at our booth!