As the marketing industry continues to transition to digital, marketers must also adjust their lead generation strategies to apply to the digital world. It’s no longer enough just to gear up for your conference season; marketers must be able to reach new leads – and nurture existing leads – at multiple touchpoints and through multiple channels.
At #B2BTalks: Lead Generation in a Digital World, our expert panelists discussed their challenges in generating leads, and tips you can implement in your own program.
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How do you generate leads in a strictly digital
May 7, 2015
Farrah Fidler
As the marketing industry continues to transition to digital, marketers must also adjust their lead generation strategies to apply to the digital world. It’s no longer enough just to gear up for your conference season; marketers must be able to reach new leads – and nurture existing leads – at multiple touchpoints and through multiple channels.
At #B2BTalks: Lead Generation in a Digital World, our expert panelists discussed their challenges in generating leads, and tips you can implement in your own program.
Who are the panelists?
Ramel Levin, VP Marketing, CloudEndure
Moshe Milman, Co-founder & VP Operations, Applitools
Roy Man, founder & CEO, daPulse
Moderator:
Kfir Pravda, CEO, Pravda Media Group
Watch Part 1 of the video above as our panelists kick off the session with a discussion about their own lead generation challenges.