Internet TV

Is Viewbix the answer for Video ROI?

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Video production is a tricky thing. Even though production cost has plummeted, video as a marketing tool still requires more effort than other marketing material (such as blog posts, newsletters, and ads). And now, when businesses need to spend their marketing budget more wisely, it all boils down to ROI:  How can businesses generate more revenues from their videos?

ViewBix, a client of Pravda Media Group, is releasing a new product that answers the ROI challenge.  It allows everyone to add Call For Action buttons to their videos. In literally 5 minutes users can add links, Skype Click to Call buttons, Twitter and Facebook feeds, and many other capabilities to their video. These buttons, called apps, are then integrated to create a video player that can be embedded in sites, blogs, Facebook feeds, and more.

Some of the real users examples that are presented in their site include a cabin owner that added Google maps to his video player, A band that added links to their tour info and online ticket purchasing site and a non profit that added a donation button on their promotional videos.

These examples show many ways in which the Viewbix product can enrich videos. But the possibilities are pretty much endless. For instance, we are looking into ways to add voting buttons to the video player so it can be used for an international online video competition. Others are using the ViewBix player for affiliate marketing by adding customized links to promotional videos. Also, the ability to add coupons and QR codes opens a whole new array of possibilities for call for action that can be measured in ROI terms.

There is no need to change anything in the video itself. Apps and call for action buttons can be added to videos hosted on YouTube, Facebook and Vimeo, and a clickable link can be configured at the top of the screen that will lead prospects to a chosen site. And as I’ve mentioned before, the process itself is pretty straight forward, so in 5 minutes or less you can have your video enriched with Viewbix and shared with the world.

ViewBix is offering a simple way to enrich your videos, and it is also a great way to measure the ROI of video production efforts. If your video drives traffic to your site or generates sales, the value is clear and measurable. ViewBix brings this ROI to SMB videos.

If you are at TechCrunch Disrupt, look for Viewbix at the Israeli Startup Pavilion. Jonathan Stefansky, CEO, will be happy to answer your questions, and can be reached at jon AT viewbix DOT com. You can also ping me for questions.

 

 

Beautiful things

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Sometimes, you can just come across a beautiful piece of video, with great storytelling, music, and shots. This is one of them. Done with HV20. Yes. HV20. Ted Chung is the guy behind this one:

A Thousand Words from Ted Chung on Vimeo.

Call For Speakers – 2025 – Tech, Standards, Work, Life

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Braun HF 1, Germany, 1959
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How will video and collaboration technology impact your life and work in 2025?
This is the question we will try to answer on IMTC‘s annual event, taking place on the 17th and 18th of November, 2009.
With telepresence, online collaboration, social TV, and standardization advancements, our cubicle and living room will never look the same.

In IMTC we practice what we preach. Therefore, we decided to have a full blown virtual event, utilizing commercially available products and technologies.

Are you a thought leader in visual communication, online collaboration, social TV, the future of the living room, or any area that is relevant to collaboration, video or communication? Come and speak at our event – without leaving your office, via video conferencing, chat and remote presentations.

Here are some of the topics we thought about – but please feel free to contact us with additional relevant topics:
1. HTML 5, standard web video delivery and its effect on the value chain
2. Online collaboration status
3. Metadata and what it means for media companies and users
4. HD voice
5. Democratization of video conferencing and Telepresence in the living room
6. Social TV
7. Triple play in the living room – what’s next?

As a speaker you will be requested to send us your proposal, and write a short blog post about your topic that will be published in relevant blogs.

Interested? Email us at kfir AT pravdam DOT com with 2025 in the subject line.
Please send us your proposals by September 30th.

Choosing An Online Video Camera – Open Call

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In the past two posts I’ve reviewed important features to check in a sub $1,000 cameras for online video and podcasting. Now it’s the time to review the cameras out there. Please leave in the comments below which cameras are you interested in. Remember, it has to cost less than $1,000.  If any of the readers has any of the cameras, please note that as well. In couple of days I will start writing the post, comparing the cameras and their capabilities. So let’s get this thing going – Which cameras should I review?

Data Shows: Twitter + TV = Explosive Combination

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Twitter is, by far, the most engaging online platform today, and represent a huge opportunity for traditional media and brands – read on to see the numbers.

In the last couple of months, Pravda Media was working with Israel’s biggest TV News Company, Channel 2 News, on integrating Twitter in their ongoing operation.
We looked at twitter in two ways:
1. Distribution Channel – Channel 2 News website is populated with video news section, both pre-recorded and and live. We wanted to use Twitter to drive more traffic to the site and increase video viewership.
2. Interaction Channel – We chose one TV show, called Meet The Press, and interacted with the audience via Twitter. Viewers were asked to send questions to the host before the live broadcast of the show, and twits were displayed on TV screen during the live show.

Twitter, though still a small network in Israel, proven to be the most engaging online platform today, with highest click through rates , and responses from TV audience

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3 Web Shows to Watch

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Black Dawn

An apocalyptic end of the world series by Webserials.

Why watch it? Nice special effects, and refreshing theme for a web show

Why not? actors are not as good as the special effects

FilmFellas

Taking a note from Scoresese masterpiece, FilmFellas is trying to capture the indie movie makers spirit. More

Talking with Al Gore in My PJ

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Al gore giving his global warming talk in Moun...
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I was sick last week, and that’s why I didn’t post anything lately. Now I am back to work, and this blog will be updated as usual.

Digitas produced a great event called Digital Content Newfront couple of weeks ago, as a part of NYC Internet Week.

And I was an active participant, even though I was thousands of miles away.

The event covered brand marketing strategies, and was keynoted by Al Gore, who discussed Viewers Generated Ads, a strategy that let viewers create ads for brands. Mr. Gore talked extensively about the need for authenticity in brand marketing, a tricky topic for cigarettes and oil companies.
I was interested to hear Al Gore’s take on that – so with a simple twit, I’ve sent a question to the conference, from my living room in Israel. My friend Jon Burg who was moderating incoming twitter questions, asked the question at the event – and Gore responded simply by saying that they don’t work with such companies. I was a part of the whole thing as I watched the live video feed from NYC.
The amazing part of the story is not that I was able to see a video stream of a remote event and ask a question. This was done before with ustream and blog.tv. The important point here is that these technologies are now mature enough:

  • The video feed was crisp and almost without any buffering. From urls of the event I believe it is the work of Bitgravity, an affordable HD CDN.
  • The room was covered with multiple cameras using Tricaster , a low cost video mixer.
  • And Twitter was pretty stable.

So I was in my PJ, at home, talked with one of the brightest minds, Al Gore, all thanks to usable, affordable technologies.

The Physical walls are falling. The only barrier for communication is willingness.

Morning Digest

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Image representing hulu as depicted in CrunchBase
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How wrong can a YouTube competition get  http://bit.ly/cNKdd

Justin.tv becomes more social   http://bit.ly/1aKVNF

How can I share video on Twitter?   http://bit.ly/Jecii

Concrete news about Hulu‘s international expansion  http://bit.ly/18u7Aw

Choosing Camera For Online Video Production – Part 1.5

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In the first post in this series I’ve reviewed the basic considerations in buying a camera for online video production. This post will cover advanced camera features, for savvy buyers (or latent video geeks like me). Understanding them can help you make better choices when buying your next video camera. Just like the previous post, I will focus on sub $1,000 cameras, as an entry level for most videographers. So let’s start: More

With ABC In Bed With Hulu, YouTube's life Just Became Much Harder

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After long negotiations, ABC are becoming a stake holder in Hulu, the Internet TV company funded by NBC, Fox and Providence Equity Partners. This deal further strengthens Hulu’s position as the leading premium online TV provider, with 27 partners, and newly extended 2 years exclusivity of the main players’ content.

Hulu is proving that great content is king. The site, that was launched a little more than a year ago, has shown meteoric growth and is the third largest online video site in the US. However, as Jeff Zucker, NBC’s President,  mentioned in his NYC Media Summit interview, the site is still not profitable.

This deal has a profound effect on YouTube, the queen of video UGC. The site, which is losing hundreds of millions of dollars annually, is facing a huge challenge, that puts it in a collision course with the TV networks’ prodigy. More