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Even digital marketers need to meet face-to-face sometimes.

That was the premise when we created #B2BTalks last year – a place where B2B marketers could meet up, enjoy a beer, network and share tricks of the trade – all in the laid-back setting of a bar instead of a formal conference.

The result has been a resounding success. We’ve had four events so far, and attendance is growing. By popular demand we are now putting video clips from the talks online, to refresh the memories of those who were there and to share these valuable discussions with a wider audience.

In this first of many videos, Pravda Media Group’s CEO, Kfir Pravda, speaks with three leading high-tech CMOs about how to build a sales and marketing machine – specifically one that is tailored for selling products abroad. The panelists were Saar Bitner, VP of Marketing at SiSense, Udi Ledergor, formerly of Panaya, and Dori Harpaz, Director of Marketing at Incapsula.

As one of the panelists put it jokingly, “we weren’t always as lucky as [my colleague] to get leads knocking on our door and asking to become customers, so sometimes we actually had to go out looking for them.”

We hope you enjoy and please stay tuned for many more videos. If you like what you see, we hope you’ll join us next time for a beer!