About Kareen Friedman

Posts by Kareen Friedman:

4 B2B Event Marketing Strategies to Focus on in 2019

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Remember those birthday parties you had as a child? Your guest list included everyone from your classmates, neighbors to close family members, you spent weeks deciding what to wear, and you could barely wait to tear open those presents! You could only hope your guests would actually show up.

Event marketing is all about letting people know you’re hosting an event and unless you really put in effort into making your event a success (whatever event it may be), creating one with a lack of strategy will lead you nowhere. So why is it important? Events can help you reach your goals, increase demand for your product or service, and ultimately gives you the best opportunity to engage with your audience.

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Bridging the Gap: 3 Ways Sales and Marketing Suffer from Misalignment

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According to The Payoffs of Improved Sales & Marketing Alignment, from December 2016, US businesses have lost almost $1 trillion a year due to sales and marketing misalignment.

Until recent years, the traditional selling process consisted of marketers handing leads off to the sales team and then the sales going ahead in attempting to close those leads. As of today, this still remains the process, however, sales teams are now more often depending heavily on marketing teams to qualify leads and produce content that helps them tell a story and ultimately move the lead down the funnel into a paying customer.

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Kaltura’s Newest Marketing Campaign Is Child’s Play

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Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we market to our audience? B2B marketing is only boring if we allow it to be. A successful marketing practice is not necessarily always about the big numbers and the finances needed, it’s about actually thinking outside of the box…way outside the box.  More

Best Practices in Effectively Promoting Your Webinar

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Is your next webinar event on the horizon? Are you incorporating it into your marketing plan and budget? You’re thinking, well usually webinars can cost an arm and a leg, but that’s not always the case. 

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