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11 lead gen questions In preparation of next week’s #B2BTalks we asked our panelists what their biggest lead generation challenges are, and we’ve decided to share them with you. Take a look at these lead gen questions you should ask yourself when developing your own plan.

  1. How do you find balance between high quality and high quantity leads?
  2. How do you find balance between the need for generating “fresh hot leads” quickly versus the complex and long sale cycle?
  3. If only 25% of leads are sales ready, what do you do with the 75%? What are some tactics you can use to resurrect immature leads over time?
  4. How do you analyze the success of lead generation without losing focus?
  5. How do you justify lead generation costs?
  6. How do you measure the real cost – and ROI – of qualified leads from each channel?
  7. How do you find the right people for your lead generation team?
  8. How has the tectonic shift of content marketing and social media changed lead generation?
  9. How do you generate leads from relevant online discussions? How do you identify and participate in relevant discussions across the media (and bring your customers into these discussions as well)?
  10. How do you determine the right engagement level and content for each lead?
  11. How can you use webinars as a lead generation tool without spending too many resources to create and execute them?

Do you have a question to add? Let us know by leaving a comment below or tweet us!