“My CEO sees the marketing department as a presentation factory.” “Management doesn't approve additional budget for anything besides events.” “Our job is to create collateral for the sales team, nothing more.” “We had amazing PR a couple of months ago, and no one understands the success.” “We need a new website, but management won't approve it.” “We don't do social media;
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drRead more...
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates for outbound sellers. ThRead more...
Introduction
In a recent episode of our podcast, we had the pleasure of hosting Daniel Zacks from Panorays, a cybersecurity firm specializing in tRead more...
Get the Budget You Need
May 5, 2016
Kfir Pravda
“My CEO sees the marketing department as a presentation factory.” “Management doesn't approve additional budget for anything besides events.” “Our job is to create collateral for the sales team, nothing more.” “We had amazing PR a couple of months ago, and no one understands the success.” “We need a new website, but management won't approve it.” “We don't do social media;