Recent posts
Bridging Performance and Storytelling in Marketing
What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation? Elad Ben David, HeaRead more...
The Future of Pricing and Work with AI
In episode 26 of ABX & Cocktails, Kfir Pravda sits down with Tracy Shirtcliff, CEO of Scope Better, a SaaS platform for professional service busiRead more...
A Smarter Way to Find Sales Leads: Common Room’s Fresh Approach to Business Growth
Signal-Based Growth Strategy: Common Room's Fresh Approach to Find Sales Leads How can you connect account-level signals with individual actions? Read more...
Navigating Gen AI in Enterprise Marketing: Beyond the Hype
In our recent episode of the "ABX & Cocktails" podcast, Ben Rotenberg, Head of Growth at Classiq—a quantum computing software company—joined Read more...
How Wolt Transformed B2B Marketing: A Startup Story of Strategic Growth
In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge. Yuval RamsoRead more...
Subscribe
Subscribe to our Blog:
What Happens When A Company Loses Credibility?
March 21, 2012
Sarah Tuttle-Singer
WAZE, a social navigation application for your Smartphone is one of Israel's favorite apps for navigation on-the-go. With user-generated reports, this app helps drivers avoid traffic jams and find more durable roads. And it worked well - with almost no hitches. But then on Valentine's Day 2012, the company upgraded the Software. While the upgrade should have been seamless, it