The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping companies evaluate these solutions, we identified the main challenges some of these companies face when comparing the different solutions in the market. Here are the main ones: (more…)
In our recent episode of the "ABX & Cocktails" podcast, Ben Rotenberg, Head of Growth at Classiq—a quantum computing software company—joined Read more...
In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge. Yuval RamsoRead more...
In our recent “ABX & Cocktails” episode, Dmitry Bergelson and Oleg Sobolev, founders of Extrovert, shared a game-changing approach to sales eRead more...
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG, and RoRead more...
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
5 Pitfalls to Avoid When Choosing Between Marketo, Pardot,
February 18, 2014
Kfir Pravda
The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping companies evaluate these solutions, we identified the main challenges some of these companies face when comparing the different solutions in the market. Here are the main ones: (more…)