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How Wolt Transformed B2B Marketing: A Startup Story of Strategic Growth
In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge. Yuval RamsoRead more...
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Strategic Insights for the Changing B2B Buyer Journey
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As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
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Why Email is Still the Best Channel for Lead
July 27, 2015
Farrah Fidler
Businesses that fail to nurture their leads are almost certainly wasting marketing budget, especially for businesses with long sales cycles. As Ramel Levin, VP of Marketing at CloudEndure notes, 75% of leads will not convert immediately and need to be nurtured. (more…)