Take a look at this diagram: North American marketers see major improvements when integrating email marketing and social media efforts. This is another proof that the power of digital marketing lies in channel integration, and not in short term campaigns. As social web marketing requires an ongoing nurturing of branded online assets (brand's Facebook page, Twitter account, on so on), the
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Working with over 100 companies, we often see common challenges they face when trying to scale their go-to-market efforts, either by increasing revenRead more...
Email Marketing + Social Web = Bliss
November 15, 2010
Kfir Pravda
Take a look at this diagram: North American marketers see major improvements when integrating email marketing and social media efforts. This is another proof that the power of digital marketing lies in channel integration, and not in short term campaigns. As social web marketing requires an ongoing nurturing of branded online assets (brand's Facebook page, Twitter account, on so on), the