...The primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of
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Does Salesforce Screw Up Your Funnel?
October 14, 2014
Kfir Pravda
Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for every CIO/CMO when choosing their next CRM. A CRM platform is critical in tracking and analyzing customer lifecycles. Without it, a company cannot analyze and improve the ways it recruits and retains customers. (more…)