In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of
Tag: Budget
How To Convince Management to Use a Digital Approach
July 11, 2016
The decision to switch to digital marketing is not always an easy one, especially if there is pushback from management. Our panel
The Challenges of Transitioning to Digital Marketing
July 4, 2016
In this #B2BTalks video, our panelists outline two of the major challenges marketers are facing today when trying to bridge the gap
Get the Budget You Need
May 5, 2016
“My CEO sees the marketing department as a presentation factory.” “Management doesn't approve additional budget for anything besides events.” “Our job is
How and When to Engage Prospects for Maximum Influence
March 3, 2016
In this #B2BTalks video our panelists go into the importance of reaching prospects at the right place at the right time. They
Why Email is Still the Best Channel for Lead
July 27, 2015
Businesses that fail to nurture their leads are almost certainly wasting marketing budget, especially for businesses with long sales cycles. As Ramel
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Marketing Without a Budget
March 6, 2017
Kfir Pravda
Let's talk for a second about "marketing without a budget." There are two types of people who usually promote this concept: Growth hacking consultants and marketing agencies – smart folks who write posts about marketing without a budget to promote their growth hacking consulting services or related products. Did you see the words consulting and products? Yep, there's a budget right