Image by John Kannenberg via Flickr In a time and age where I can chose whether to listen to a brand or to read my friend's status update - how can a brand get my attention? In my opinion it is all about big ideas Isn't the big idea dead already? Mark Earls believes that big ideas are dead, over used,
There's a saying that 80% of the job is showing up. In Enterprise sales, it's definitely the case. And by showing up, I mean properly managing the saRead more...
As you know, intent isn't worth a lot unless it is put in the hands of those who need it; in the hands of sales, marketing, revops and customer succeRead more...
Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and Read more...
In an uncertain world, people would cling to anything presented as a graph.
There’s a lot of research about buyer behavior, winning sales motionRead more...
In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes how compaRead more...
In a search for the NEW big idea
August 9, 2010
Kfir Pravda
Image by John Kannenberg via Flickr In a time and age where I can chose whether to listen to a brand or to read my friend's status update - how can a brand get my attention? In my opinion it is all about big ideas Isn't the big idea dead already? Mark Earls believes that big ideas are dead, over used,