While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. Requesting
Category: Technology
Why I Decided to Travel to Cork and Meet
February 27, 2019
So, I found myself on an airplane to Cork, Ireland, to meet the awesome team behind Teamwork. Teamwork, is a leading online
Our Ultimate Summer Reading List
July 10, 2018
Summer is a great time to disconnect, slow down and find some time to read all those books that we put on
Which Marketing Technology Will You Invest In?
January 16, 2017
In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks - the problem is to
The State of Marketers
October 18, 2016
In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of
Recipe for Success: The Technology Behind the Scenes
July 18, 2016
In this installment of #B2BTalks, our panel discusses what technologies they are using behind the scenes in order to be able to
Conversational Marketing for B2B Buyers
September 8, 2019
Kfir Pravda
Let’s face it - our job is becoming increasingly challenging. Demand generation it is. It has become harder to engage prospects in a meaningful, frictionless way. The reason is that, on-the-one-hand, those who sell are pushed to scale their effort and be efficient, while those who buy - just want to make the right decision and buy. (more…)