First, let’s get in the mood for this post. While in the past, in the corporate arena, this question was mainly targeted
Category: Lead Generation
#B2BTalks Breakfast – Marketing Automation Workshop
January 6, 2014
Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful
What technology do you need to build a sales
January 6, 2014
Our first video from the second #B2Btalks event is now live! In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I
Social CRM: The Missing Link Between Awareness and Leads
May 1, 2013
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
#B2BTalks – Lead Generation in a Digital World
June 5, 2014
Farrah Fidler
What's your biggest marketing challenge? Too often we hear other B2B marketers discuss the difficulty of bringing in leads. You exhibit at the same events and meet with the same faces, trying to stand out from the crowd, which makes these conferences a challenge of their own. But what about generating leads in the digital world? (more…)