When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for
Category: Lead Generation
Almost Everything You Need to Know About Account Based
April 24, 2017
[caption id="attachment_4318" align="aligncenter" width="1024"] Photo credit Johnny Silvercloud CC 2.0[/caption] Account based marketing (ABM) has been a hot topic in B2B
Which Marketing Technology Will You Invest In?
January 16, 2017
In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks - the problem is to
Why Localization is Important for Your Content
August 31, 2016
How important is localization when it comes to content marketing and social media? In this #B2BTalks our panelists address this very question
How to Best Utilize Your Resources for Content Creation
August 22, 2016
In this installment of #B2BTalks, our panel looks at different ways to use the human resources within your company, as well as external
Bridging the Gap: 3 Ways Sales and Marketing Suffer
December 23, 2018
Kareen Friedman
According to The Payoffs of Improved Sales & Marketing Alignment, from December 2016, US businesses have lost almost $1 trillion a year due to sales and marketing misalignment. Until recent years, the traditional selling process consisted of marketers handing leads off to the sales team and then the sales going ahead in attempting to close those leads. As of today,