Businesses that fail to nurture their leads are almost certainly wasting marketing budget, especially for businesses with long sales cycles. As Ramel
Category: B2B Digital Marketing
Let’s Seize the Moment at IBM BusinessConnect
June 8, 2015
“What is the most important thing for a company? Is it the cash flow? Is it the inventory? Nuh-uh. It's the people.
It’s Official! PMG Partners with Silverpop, an IBM Company
June 3, 2015
We have some exciting news that we’ve been keeping up our sleeves. It wasn’t long ago when we announced a new partnership
The Best Online Channels for Lead Generation
May 18, 2015
If there’s one thing we’ve learned from #B2BTalks, it’s that digital marketers rely more than ever on online channels to generate leads.
How do you generate leads in a strictly digital
May 7, 2015
As the marketing industry continues to transition to digital, marketers must also adjust their lead generation strategies to apply to the digital
#B2BTalks April 26 – When Paid Media Meets Content
April 14, 2015
Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the
Building a Data Driven B2B Marketing Organization
November 25, 2015
Kfir Pravda
Digital marketing is tough. Buyers’ behavior is in constant transition, and in addition to this, LinkedIn, Google and other platforms are constantly changing their algorithms in ways that directly affect your marketing programs. B2B leads are being bombarded by intricate content marketing programs from you and your competitors. To make matters worse, marketing budgets are not increasing, so to respond