While Twitter has proven itself quite successful in the areas of content sharing and advertising, the company up until now has apparently dropped the ball when it comes to self-promotion. Specifically, their first promotional video is so blasé, so utterly flat, that it accomplishes nearly the opposite of its intent, serving more to drive people away from Twitter rather than towards it. Have a look for yourself:
Now try NOT to think of a hundred — heck, a thousand! — ways in which Twitter could have done a better job. Good luck!
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Twitter's First Self-Promotional Video: Failure in less than 140
September 19, 2011
Natasha Szczerb
While Twitter has proven itself quite successful in the areas of content sharing and advertising, the company up until now has apparently dropped the ball when it comes to self-promotion. Specifically, their first promotional video is so blasé, so utterly flat, that it accomplishes nearly the opposite of its intent, serving more to drive people away from Twitter rather than towards it. Have a look for yourself:
Now try NOT to think of a hundred — heck, a thousand! — ways in which Twitter could have done a better job. Good luck!
Via Gawker:
http://gawker.com/5835981/twitter-is-advertising-how-self-absorbed-twitter-makes-you