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If there’s one thing we’ve learned from #B2BTalks, it’s that digital marketers rely more than ever on online channels to generate leads. There are hundreds of tools and channels out there, and each claim to solve the last of our problems. But what works and what doesn’t? When it comes down to generating leads, where should we spend our valuable time and money trying to reach those who matter? We decided to ask our panelists what has worked best for them. Here’s a quick rundown of some of the winners. The rest are in the video above!

Roy Man, Founder and CEO of daPulse, said that landing pages are his key channel. After extensive research and analysis, daPulse found that landing pages with more text actually converted better than landing pages with less text. They created landing pages that looked like blog posts, and what they found was that some visitors even stayed on the page for seven minutes! Once users signed up, they would use Intercom to email customers and find out what they were hoping to get out of using daPulse.

Moshe Milman, Co-founder and VP of Operations at Applitools, first found that participating in LinkedIn group discussions led to success in generating leads. However, he later felt that Applitools’ target audience on LinkedIn was too small, so they branched out to using Google+ as well. We’ve heard very mixed opinions from other digital marketers about the effectiveness of Google+. What do you think about Google+ as a source of lead generation?

Ramel Levin, VP of Marketing at CloudEndure, was surprised by what turned out to be his most successful online channel. He used BuiltWith, an intelligence tool that shows you which technologies websites have implemented, to create a list of websites that run on the cloud. Then CloudEndure used their own resources to build a custom tool that tracks each site to see if they have experienced downtime. For some companies, even a couple seconds of downtime can have serious side effects on user experience and even worse, on revenue. Using Upwork (formerly oDesk), they found the right people to contact at these companies to let them know if their website was performing flawlessly, or that their website had experienced downtime. This served as an excellent conversation starter and an opportunity for some unique community engagement.

Want to learn more? Watch the video above to hear it straight from the experts themselves!