click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail
Image representing TokBox as depicted in Crunc...
Image via CrunchBase

Last night I received a nice email from TokBox, the video chat company, about new features just released. A year ago, when I first tried out the platform I was pretty excited.

TokBox is offering a simple to use video chat, that is now embaddable in third party sites. It is also offering the ability to create threaded video conversations, chat, and public messages. And the good thing – it works like a charm.

These features are important to every video site, conference, or event. As we are working now on a major virtual event, I was delighted to see that these guys are still alive, even though they suffered recently and fired half of their engineers.

However, at the current state, I will never use it for business, nor recommend it to my customer.

Their site, though technically works great, is ridden with content that I wouldn’t like to see my customers associated with – from teenagers to pseudo¬† adult content.

Reliable, socially distributed, embeddable video chat solution is defeinetly needed in the industry, especially after Seesmic turned its back to this market and focus on the Micro blogging market.  But no one in its right mind will put its content with teenage girls and questionable content.

If TokBox’s business model is video chat UGC, I personally don’t believe in it, but it is just me. But if they want to attract high profile customers, they need to do a clean up, and get more resources to manage the content in their platform, or create a seperate brand and site for these customers.