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New York Times released a slick new new version of itsĀ  Adobe Air application called Times Reader. The innovative application allows readers to read and subscribe to NYT rich content, including articles, images and videos.

New York Times are fairly advanced in the US journalism field. I use their iPhone Application regularly, and enjoy their well produced videos.

But their new application won’t change a thing.

Unlike Serege Jespers, who in his post announced that this application is the future of journalism, it is still based on the idea that people will subscribe to NYT content, and pay for it. And this is yet to be seen. Ok, I am way too kind – IT DOESN’T WORK.

Why should I pay for their content if so much of it is free? And does the NYT really believe that a well developed application change the fundamental flaw in their industry?

I hope, for them, that this isn’t the case.

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