How social games became influential and what companies are doing about it. Let’s play a game. Raise your hand if you have never played Farmville, Mafia Wars, Cafe World, Texas Hold’em Poker, or any other game on Facebook or on your phone. Anybody? You don't need to be psychic to know that there were very few hands in the air, you
As you know, intent isn't worth a lot unless it is put in the hands of those who need it; in the hands of sales, marketing, revops and customer succeRead more...
Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and Read more...
In an uncertain world, people would cling to anything presented as a graph.
There’s a lot of research about buyer behavior, winning sales motionRead more...
In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes how compaRead more...
Innovation is a crucial aspect of any business, but when it comes to enterprise organizations, driving innovation can be even more challenging. Read more...
Digital Marketing in Social Games
July 17, 2011
Natasha Szczerb
How social games became influential and what companies are doing about it. Let’s play a game. Raise your hand if you have never played Farmville, Mafia Wars, Cafe World, Texas Hold’em Poker, or any other game on Facebook or on your phone. Anybody? You don't need to be psychic to know that there were very few hands in the air, you