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Does Like Make Us Stupid?
July 26, 2010
Kfir Pravda
Image by debaird™ via Flickr In a world of likes, what is the value of engagement? Facebook made "like" easy. Just a click. No comments, no attachment, no real interaction. Just a click. So why do we constantly value our campaigns and social activities by this low effort measurement? It might be that we don't have enough tools to really understand