“My CEO sees the marketing department as a presentation factory.” “Management doesn't approve additional budget for anything besides events.” “Our job is to create collateral for the sales team, nothing more.” “We had amazing PR a couple of months ago, and no one understands the success.” “We need a new website, but management won't approve it.” “We don't do social media;
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In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes how compaRead more...
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May 5, 2016
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“My CEO sees the marketing department as a presentation factory.” “Management doesn't approve additional budget for anything besides events.” “Our job is to create collateral for the sales team, nothing more.” “We had amazing PR a couple of months ago, and no one understands the success.” “We need a new website, but management won't approve it.” “We don't do social media;