







While marketing budgets may not be increasing, your clients’ expectations are. Marketers are tasked with the challenge of doing more with less, without compromising on quality. At our upcoming #B2BTalks, we’ll discuss tips to scale your marketing operation including best practices, technologies, and case studies. More →
May 27, 2014
5-Minute CMO Guide to the Media Revolution
Kfir Pravda B2B Digital Marketing, B2B marketing, CMOs, Digital marketing, Mad Men, Marketing B2B Digital Marketing, Marketing 0 Comments
The Good Old Days
In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured audience.
The Don Drapers of the world would come up with amazing creative concepts on how to position products and services. These ideas were then pushed through mass media channels, such as TV and newspapers, to us – the consumers. We had no choice. TV shows were interrupted by commercials showing the benefits of smoking. Newspapers were filled with ads trying to convince us that if we buy that car we will also become attractive enough to win over the beautiful woman that is lying on it in a seductive pose. So basically, after they came up with a cool idea, admen could relax and have a drink.
More →