Marketing

From Boring to Brilliant – Innovation in B2B Marketing

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Innovation in B2B Marketing

Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing technology continues to play a huge role as marketers are using more tools to fine-tune data-driven activities and show results, we’re starting to see a shift in the conversation.

According to a B2B Marketing International survey, 72% of U.S. companies see innovation as one of their top 5 current business challenges, but still plan on putting 56% of their marketing efforts into branding/marketing communications. So how can you keep your marketing team on the cutting edge of innovation?

At #B2BTalks on November 8, Rafi Kretchmer, VP Marketing at Panaya; Tomer Zuker, Security & Systems Marketing Manager at IBM; and David Geffen, Marketing Director, Back Office Solutions at NICE will share how they are running innovative B2B marketing campaigns or initiatives that boost business results. Join us to get inspired and learn how to take your marketing programs to the next level in 2017.

In addition, Inbal Arieli, VP of Strategic Partnerships at Start-Up Nation Central, will discuss how today’s kids are raised to be tomorrow’s entrepreneurs, and what it is about Israel that breeds innovation and entrepreneurship.

Register to receive a free beer and join us Tuesday, November 8, 6pm at Zoifer – Raoul Wallenberg 24. Networking and refreshments at 6pm, panel starts at 7pm.

#B2BTalks – Call for Speakers

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call-for-speakers

B2B doesn’t have to mean boring-to-boring

We are gearing up for our next #B2BTalks event on November 8, and we want to hear from you. We want to be inspired, and that’s why we’re looking for speakers who have worked on an innovative B2B marketing campaign, or an initiative that significantly improved workflow, to share their work with us. More

Recipe for Success: The Technology Behind the Scenes

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In this installment of #B2BTalks, our panel discusses what technologies they are using behind the scenes in order to be able to track and attribute revenue to a meaningful marketing activity. More

How To Convince Management to Use a Digital Approach

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The decision to switch to digital marketing is not always an easy one, especially if there is pushback from management. Our panel discussed some of the issues and solutions faced when convincing the decision makers that digital is a necessity. More

How Would You Define the Difference Between Traditional and Digital Marketing?

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In the first video installment of the #B2BTalks event 5, we take a look at what, if anything, is the difference between traditional and digital marketing. The panel tackles a topic that is one of the biggest challenges for B2B marketers today: The world of marketing has changed drastically. More

Demand Generation, LinkedIn and Content Marketing Best Practices by Pravda Media Group, IBM, and LinkedIn

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We love LinkedIn. It’s a key platform in every demand generation program that we run – for ourselves and our clients.

We love what IBM is doing with LinkedIn. Tomer Zuker became an unofficial LinkedIn ambassador, sharing his knowledge with the industry.

And last, but not least, we admire the astounding work done by the Israeli Export Institute in helping Israeli companies, large and small, up their game in the international markets. More

Get the Budget You Need

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“My CEO sees the marketing department as a presentation factory.”
“Management doesn’t approve additional budget for anything besides events.”
“Our job is to create collateral for the sales team, nothing more.”
“We had amazing PR a couple of months ago, and no one understands the success.”
“We need a new website, but management won’t approve it.”
“We don’t do social media; our CEO doesn’t believe in it.”

More

Lead Generation Tips and Tricks from the Experts

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In the last segment from #B2BTalks 4, our panel of speakers share their top lead generation tips and tricks. Watch the video here to learn the many ways our industry leaders handle leads with multiple touch points, as well as how to personalize your message for maximum impact.

Thanks to our panelists:

Roy Man, founder & CEO, daPulse
Moshe Milman, Co-founder & VP Operations, Applitools
Ramel Levin, VP Marketing, CloudEndure

Moderator:
Kfir Pravda, CEO, Pravda Media Group

Why Email is Still the Best Channel for Lead Nurturing

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Banksy Email

Businesses that fail to nurture their leads are almost certainly wasting marketing budget, especially for businesses with long sales cycles. As Ramel Levin, VP of Marketing at CloudEndure notes, 75% of leads will not convert immediately and need to be nurtured. More