Marketing Technology

Pravda Media Group is Now a HubSpot Agency Partner

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I’m happy to announce that Pravda Media Group has joined HubSpot as a Certified Agency Partner!

As a full service B2B Digital Marketing Company, we are constantly looking for ways to better serve our clients. This goal led us to continuously invest in identifying, vetting and partnering with marketing technology leaders that answer a wide range of customer needs. More

How to Choose a Marketing Automation Platform

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The marketing automation market is booming. According to G2Crowd, there are more than 200 marketing automation vendors, and when comparing feature lists, they all look the same.

We’ve faced this challenge when helping clients choose the right marketing automation tool for them. Having used marketing automation platforms since 2011 for our own marketing programs, we’ve also faced this challenge ourselves. More

Calculating Marketing Automation’s Total Cost of Ownership

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Calculating Marketing Automation’s Total Cost of Ownership

When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for marketing automation, BI, CRM, and other core platforms. However, there seems to be a real challenge in realizing the total cost of ownership of such platforms. While this post will focus on marketing automation, the same is true for other technologies as mentioned above. The number one mistake companies make when evaluating the cost of marketing automation is the fact that they are focusing on technology costs as the main cost element. While technology is an important ingredient in overall costs, it is far from being the main one. Let’s take a look at the main cost elements of marketing automation and how to optimize them. More

Which Marketing Technology Will You Invest In?

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In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks – the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question. More

#B2BTalks – Call for Speakers

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call-for-speakers

B2B doesn’t have to mean boring-to-boring

We are gearing up for our next #B2BTalks event on November 8, and we want to hear from you. We want to be inspired, and that’s why we’re looking for speakers who have worked on an innovative B2B marketing campaign, or an initiative that significantly improved workflow, to share their work with us. More

Tips from eBay, Alooma and Pravda Media Group: How to Turn Your Organization to a Data Driven Powerhouse

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data-natives-panelCreating data driven organizations is tough. It is not only about technology, dashboards and budgets. It’s about changing the way people work and make decisions, and convincing management to invest in it.

At this year’s Data Natives conference in Tel Aviv, I shared the stage with Omer Kehat, who is leading the Structured Data Analytics Group in eBay, and Dan-ya Shwartz, Data Scientist and Growth Expert at Alooma, discussing this challenge and ways to overcome it. More

Recipe for Success: The Technology Behind the Scenes

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In this installment of #B2BTalks, our panel discusses what technologies they are using behind the scenes in order to be able to track and attribute revenue to a meaningful marketing activity. More