Marketing strategy

Get the Budget You Need

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“My CEO sees the marketing department as a presentation factory.”
“Management doesn’t approve additional budget for anything besides events.”
“Our job is to create collateral for the sales team, nothing more.”
“We had amazing PR a couple of months ago, and no one understands the success.”
“We need a new website, but management won’t approve it.”
“We don’t do social media; our CEO doesn’t believe in it.”

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Top 5 Marketing Automation Articles

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Marketing automation tools and the analytics that come out of them promote efficiency for companies that use them. It is also a tremendous time-saver for marketing departments. Many companies don’t realize that the practice and benefits of marketing automation go beyond basic e-mail marketing campaigns.

Here are 5 great articles (collected by our team) that explore marketing automation in all its glory: tips, tricks, tools, basic know-how, and lessons learned.

Marketing Automation Tools 2013: A Marketer’s Guide
Points on the decision-making process before adopting a marketing automation software platform.

6 Marketing Automation Lessons I Learned the Hard Way
What to NOT do in your marketing automation campaign. This article goes into depth with each point made, and will surely help you steer clear of making the same mistakes.

Marketing Automation Landscape
A complete guide that covers what to consider when selecting a marketing automation tool; marketing automation jargon; features, and more. Just scroll down one notch to get to the beginning of the article.

List of Marketing Automation Systems
Major time-saver if you’re shopping for marketing automation systems. This is a long chart that includes details of over 30 companies with multi-channel marketing.

Marketing Automation on a Shoestring Budget
Ways to get the marketing automation ball rolling, with little to no budget.

Let us know if you have any other great article on marketing automation in mind! Feel free to comment below, or tweet us!

If your interested in marketing automation, message us here, and we’ll get right back to you.

Talking with Al Gore in My PJ

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Al gore giving his global warming talk in Moun...
Image via Wikipedia

I was sick last week, and that’s why I didn’t post anything lately. Now I am back to work, and this blog will be updated as usual.

Digitas produced a great event called Digital Content Newfront couple of weeks ago, as a part of NYC Internet Week.

And I was an active participant, even though I was thousands of miles away.

The event covered brand marketing strategies, and was keynoted by Al Gore, who discussed Viewers Generated Ads, a strategy that let viewers create ads for brands. Mr. Gore talked extensively about the need for authenticity in brand marketing, a tricky topic for cigarettes and oil companies.
I was interested to hear Al Gore’s take on that – so with a simple twit, I’ve sent a question to the conference, from my living room in Israel. My friend Jon Burg who was moderating incoming twitter questions, asked the question at the event – and Gore responded simply by saying that they don’t work with such companies. I was a part of the whole thing as I watched the live video feed from NYC.
The amazing part of the story is not that I was able to see a video stream of a remote event and ask a question. This was done before with ustream and blog.tv. The important point here is that these technologies are now mature enough:

  • The video feed was crisp and almost without any buffering. From urls of the event I believe it is the work of Bitgravity, an affordable HD CDN.
  • The room was covered with multiple cameras using Tricaster , a low cost video mixer.
  • And Twitter was pretty stable.

So I was in my PJ, at home, talked with one of the brightest minds, Al Gore, all thanks to usable, affordable technologies.

The Physical walls are falling. The only barrier for communication is willingness.