marketing automation

Partnering with Marketo: Supporting Complex Sales

Partnering with Marketo: Supporting Complex Sales
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I’m happy to announce that we’ve teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers.

Selling to Enterprises requires an omnichannel, multi-touchpoint approach. Unlike selling to small businesses, or selling simple and cheap products, enterprise sales are complex, with a long sales cycle that combines online and offline activities. They are based on multiple tactics, both inbound and outbound.

Marketing automation is a fundamental element in every B2B marketing technology stack. Next to CRM, it is probably the most important tool for marketers to create smart, scalable, personalized marketing programs. More

It’s Official! PMG Partners with Silverpop, an IBM Company

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We have some exciting news that we’ve been keeping up our sleeves. It wasn’t long ago when we announced a new partnership with Act-On marketing automation, in order to support the growing SMB and enterprise accounts that make up our global B2B client base in Israel. Today, we’re thrilled to add to our marketing automation mix by becoming official partners with Silverpop, an IBM company. More

PMG Partners with Act-On to Bring Marketing Automation to Israel

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In the 1980s and 90s, not long after the advent of fax and email made their way into the business world, everyone asked themselves how they were able to live without these work tools. In 2015, we ask ourselves the same question but in place of email or fax, it’s marketing automation. More

Technology and Tools to Build Your Sales and Marketing Machine

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We’re back this week with the third video installment of #B2BTalks 2 – How to Build a Sales and Marketing Machine. This time we’re focusing on the backend- all the technology that’s used behind the scenes to build and operate your machine. Our days have come to revolve around the latest technology tools, and we know it’s easy to drown in the dozens, if not hundreds, of products that are available today. More

No Visitor Left Behind

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We all love traffic. No, not the bumper-to-bumper kind that we spend quality time with each morning. But the kind we find online that comes in increasing numbers after you write that clever blog post and share it across your social channels, or the kind that arrives at your carefully-built landing page after you begin an email campaign.

What happens next? We watch the traffic go and can only hope that one day it will return.

According to Marketo, 98% of your website traffic is anonymous, meaning that you don’t have any information about them and therefore no way to connect. You’ve done the work of getting people to your website and now it’s time to make it worth something. More

The Shocking Truth about your Email Database

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Truth

One of the first things we ask when assessing a client’s digital marketing situation is what’s the size of its email database. The reason is simple – email marketing is still a viable marketing channel. Not only that, but it could also be used as an ad targeting tool in platforms such as Twitter and LinkedIn.

However, the size of the database could be misleading, as size in this case doesn’t really matter. Engagement does. More

5 Pitfalls to Avoid When Choosing Between Marketo, Pardot, Act-On, and any other Marketing Automation Platform

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The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping companies evaluate these solutions, we identified the main challenges some of these companies face when comparing the different solutions in the market. Here are the main ones: More

Webinar on Scaling B2B Marketing Operations: Check!

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We resolved to start sharing more insight and B2B marketing know-how with our audience, and accepted an opportunity to take part in a joint webinar with Oktopost. On Tuesday, January 21st, our CEO, Kfir Pravda, will host that very webinar, entitled “How to Scale B2B Marketing Operations.”

Kfir is going to share a lot of tricks of the trade. The discussion will be about scaling marketing operations. Strategies to be discussed in-depth include social media, operations, integrations, and marketing automation.

Click here to sign up for the webinar, and learn how to scale your B2B marketing activities effectively.

Also – join us for a special #B2Btalks Breakfast Workshop on January 21st, which will focus on use cases for marketing automation. Click here to register. We also invite you to download the latest in-depth B2B marketing paper by Kfir, titled “8 Simple Use Cases for Marketing Automation”. It offers a great deal of valuable insight for B2B marketers struggling to figure out how marketing automation can fit into their processes.

Marketing Automation Fear? The Answer is Here!

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We get many emails and phone calls (almost on a regular basis!) from companies with questions and concerns on marketing automation. This useful tool is aimed at marketing specialists, and we enjoy talking about how to use marketing automation to simplify and improve marketing operations. More

#B2BTalks Breakfast – Marketing Automation Workshop

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Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful technologies out there.

So what exactly is marketing automation? Join us for a special #B2BTalks Breakfast Workshop Tuesday, January 21, at Deca in Tel Aviv. Enjoy a full breakfast buffet at 9am followed by a session led by Kfir Pravda (of Pravda Media Group). For a primer, please download our in-depth paper. More