Marketing Voices: 5 Reasons Small Businesses Should Budget for Social Media Marketing

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5 Reasons Small Businesses Should Budget for Social Media Marketing

In our new Marketing Voices series, we invite exciting digital marketing professionals to join the conversation. This month’s guest post is by Nick Rojas, an experienced business consultant and writer living in Los Angeles and Chicago. Nick has consulted small and medium-sized enterprises for over twenty years and has contributed articles to, Entrepreneur, and TechCrunch.

It’s no secret that startups, small businesses, and even one-man entrepreneurial operations all share a need to invest in digital marketing. While search engine optimization and excellent content go a long way towards creating growth, social media cannot be ignored if you want to jumpstart your business’s future and start connecting with your audience in an effective way. More

Social Media Planning Tool for CMOs

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Here’s a great infographic by Adobe that shows the value each social media platform could provide when it comes to traffic generation, SEO, customer communication and brand awareness. When it comes to B2B, LinkedIn is way more important, but still there’s a lot of valuable information here.




by johnmnelson.
Explore more infographics like this one on the web’s largest information design community – Visually.