funnel

Does Salesforce Screw Up Your Funnel?

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Salesforce

Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for every CIO/CMO when choosing their next CRM. A CRM platform is critical in tracking and analyzing customer lifecycles. Without it, a company cannot analyze and improve the ways it recruits and retains customers.

More

Can’t Agree More

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

…The primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of the funnel; instead, they come in at any stage. Furthermore, they often jump stages, stay in a stage indefinitely, or move back and forth between them….

Excellent HBR article, that is a must read for every B2B Marketer.