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hp270991602Creating an appealing social shopping experience is a challenge, and trying to do so with non geeky goods (read not gadgets) is even a bigger challenge. Sense of Fashion, a new Israeli startup is trying to do exactly that.

Luckily, it has a great team, including Daria Shualy, Yael Givon, and Yariv Habut, all are friends and experienced media and tech folks. I had a chance to chat with them a bit:

1. What’s sense of fashion?
Sense of Fashion is home to all indie fashion lovers: fashionistas, designers, fans, fashion students, street fashion bloggers, photographers, anyone who expresses themselves through fashion. It’s a real live place, where all these people can interact in a genuine way, influence, get inspired, sell and shop. More