Recent posts
Simplifying Enterprise Sales: Beyond Product Excellence
There's a saying that 80% of the job is showing up. In Enterprise sales, it's definitely the case. And by showing up, I mean properly managing the saRead more...
Leveraging New G2 Integrations for Revenue Growth
As you know, intent isn't worth a lot unless it is put in the hands of those who need it; in the hands of sales, marketing, revops and customer succeRead more...
Unwrapping Success: The Impact of Gifting in Business
Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and Read more...
Data Skepticism: How to Spot Flaws in Data-Driven Claims
In an uncertain world, people would cling to anything presented as a graph. There’s a lot of research about buyer behavior, winning sales motionRead more...
The ABX Challenge: Driving Change, not Buying Tech
In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes how compaRead more...
Subscribe
Subscribe to our Blog:
iPad and the (Bleak) Future of Publishing
February 17, 2011
Kfir Pravda
eMediaVitals, website geared toward publishers going digital, and FIPP digital content partner, invited me to write a column about digital media, platforms and business models. The first article describes why Jobs is not the knight in a shining armor for publishers, and why technology is not the answer to the challenges the industry is facing. Would love to hear your thoughts.