Digital marketing

5 Pitfalls to Avoid When Choosing Between Marketo, Pardot, Act-On, and any other Marketing Automation Platform

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The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping companies evaluate these solutions, we identified the main challenges some of these companies face when comparing the different solutions in the market. Here are the main ones: More

#B2BTalks Breakfast – Marketing Automation Workshop

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Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful technologies out there.

So what exactly is marketing automation? Join us for a special #B2BTalks Breakfast Workshop Tuesday, January 21, at Deca in Tel Aviv. Enjoy a full breakfast buffet at 9am followed by a session led by Kfir Pravda (of Pravda Media Group). For a primer, please download our in-depth paper. More

What Could Marketers Learn from Little Red Riding Hood

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As a digital agency (with at least one frustrated film maker on the team) we are big believers in stories.
Often we are asked by our customers why should they actually tell stories. If they have good product and strong brand who cares abut the rest. Well, I wish things were so simple. With Facebook, twitter, and consumers’ complete control on the content they consume, brands are facing a new challenge – getting the attention of their audience. This can be done by giving outrageously expensive perks in competitions and such. But that is a short term solution, that can be easily copied. Other brands can have the same, if not more money than you have and give bigger prizes. Furthermore, the value of such activities happens only when the competition is taking place. When it ends, people quickly forget the brand.
We believe that stories are the key for long term digital initiatives that capture the imagination and excitement of the people around us.
You see, good stories are infectious. Good stories are remembered for years. Stories were here before us and will stay after we are gone.
We have tons of data to support it. Simply put – look around you. How many of the people around you remember the story of red riding hood? And how many remember one of the most creative campaigns worldwide – the ARG around “Dark Knight” premiere?
So what’s your story?