Digital marketing

No Company is Safe – Challenges in Scaling Your Marketing Organization

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We’re moving on up to the next series of our #B2BTalks video installments. We discussed How to Build Your Sales and Marketing Machine in the last series, and this time we’re talking scalability. Before we dive too deep, we’re going to start with the challenges us B2B marketers face. In today’s video, we’ll hear from 3 expert panelists, ranging from a company made up of a 1-woman show, to a 2-and-a-half person team, to a global organization with an 80-person marketing team. Believe it or not, we all have challenges and no organization is perfect. More

Growth Hacking in Tel Aviv

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Growth Hacking Conference

This Sunday morning after a second cup of coffee, we joined about 150 digital marketers and entrepreneurs at Israel’s Growth Hacking Conference, featuring the growth hacking expert and Co-founder of Kissmetrics, Neil Patel. The room was filled with people with all kinds of business ideas, from online dating resources and project management platforms to customer loyalty app development. But each of us in the room had one thing in common. We need new, effective and low cost ideas for driving traffic to our websites and increasing the number of leads we see each month.

Here are just some of the key takeaways from Neil’s presentation that we want to share:

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What About Content? How to Fuel Your Sales and Marketing Machine

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We’ve reached the end of our video series for #B2BTalks 2 – How to Build a Sales and Marketing Machine. But don’t worry – there’s more to come with our next series, How to Scale Your Marketing Operation, coming soon. More

Building the Sales and Marketing Machine – Everything is Measurable

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Experiment, incentivize, measure ‒ that’s the message that emerged from the second video of the #B2BTalks series. On December 8, 2013, Kfir Pravda, CEO, Pravda Media Group sat with Saar Bitner, former VP Marketing, SiSense; Udi Ledergor, former VP Marketing, Panaya; and Dori Harpaz, Marketing Manager, Incapsula, to tackle the challenge of building a sales and marketing machine. More

Truth Hurts – You Can’t Generate Demand

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Truth Hurts

Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing campaign, you’re not going to get a company to buy a product they hadn’t considered in the first place. More

5 Step Guide to Anonymous Visitor Relationship Management

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anonymous2
Photo by quinnanya is licensed under CC BY 2.0

At #B2BTalks on June 22, we’ll meet with other B2B marketers and discuss the challenges of generating leads in the digital world. Whether your challenge is content creation, using the right channels to find your audience, or engaging your database, you won’t want to miss this event. More

#B2BTalks – Lead Generation in a Digital World

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What’s your biggest marketing challenge? Too often we hear other B2B marketers discuss the difficulty of bringing in leads. You exhibit at the same events and meet with the same faces, trying to stand out from the crowd, which makes these conferences a challenge of their own. But what about generating leads in the digital world? More

Creating Community Online and IRL

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Creating Community

It was 2005 when I signed up for Facebook and explored this world of pictures from last night after they’d been uploaded from an actual camera, and statuses that changed more frequently than AIM away messages. I adapted to this new way of communicating and interacting, a way that at the time seemed to focus more on what happened when we got together, and less about the online world we were creating. More

5-Minute CMO Guide to the Media Revolution

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The Good Old Days

In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured audience.

The Don Drapers of the world would come up with amazing creative concepts on how to position products and services. These ideas were then pushed through mass media channels, such as TV and newspapers, to us – the consumers. We had no choice. TV shows were interrupted by commercials showing the benefits of smoking. Newspapers were filled with ads trying to convince us that if we buy that car we will also become attractive enough to win over the beautiful woman that is lying on it in a seductive pose. So basically, after they came up with a cool idea, admen could relax and have a drink.

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#B2BTalks – How to Scale Your Marketing Operation

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While marketing budgets may not be increasing, your clients’ expectations are. Marketers are tasked with the challenge of doing more with less, without compromising on quality. At our upcoming #B2BTalks, we’ll discuss tips to scale your marketing operation including best practices, technologies, and case studies. More