Digital marketing

5 Step Guide to Anonymous Visitor Relationship Management

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Photo by quinnanya is licensed under CC BY 2.0

At #B2BTalks on June 22, we’ll meet with other B2B marketers and discuss the challenges of generating leads in the digital world. Whether your challenge is content creation, using the right channels to find your audience, or engaging your database, you won’t want to miss this event. More

#B2BTalks – Lead Generation in a Digital World

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What’s your biggest marketing challenge? Too often we hear other B2B marketers discuss the difficulty of bringing in leads. You exhibit at the same events and meet with the same faces, trying to stand out from the crowd, which makes these conferences a challenge of their own. But what about generating leads in the digital world? More

Creating Community Online and IRL

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Creating Community

It was 2005 when I signed up for Facebook and explored this world of pictures from last night after they’d been uploaded from an actual camera, and statuses that changed more frequently than AIM away messages. I adapted to this new way of communicating and interacting, a way that at the time seemed to focus more on what happened when we got together, and less about the online world we were creating. More

5-Minute CMO Guide to the Media Revolution

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The Good Old Days

In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured audience.

The Don Drapers of the world would come up with amazing creative concepts on how to position products and services. These ideas were then pushed through mass media channels, such as TV and newspapers, to us – the consumers. We had no choice. TV shows were interrupted by commercials showing the benefits of smoking. Newspapers were filled with ads trying to convince us that if we buy that car we will also become attractive enough to win over the beautiful woman that is lying on it in a seductive pose. So basically, after they came up with a cool idea, admen could relax and have a drink.

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#B2BTalks – How to Scale Your Marketing Operation

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While marketing budgets may not be increasing, your clients’ expectations are. Marketers are tasked with the challenge of doing more with less, without compromising on quality. At our upcoming #B2BTalks, we’ll discuss tips to scale your marketing operation including best practices, technologies, and case studies. More

5 Pitfalls to Avoid When Choosing Between Marketo, Pardot, Act-On, and any other Marketing Automation Platform

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The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping companies evaluate these solutions, we identified the main challenges some of these companies face when comparing the different solutions in the market. Here are the main ones: More

#B2BTalks Breakfast – Marketing Automation Workshop

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Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful technologies out there.

So what exactly is marketing automation? Join us for a special #B2BTalks Breakfast Workshop Tuesday, January 21, at Deca in Tel Aviv. Enjoy a full breakfast buffet at 9am followed by a session led by Kfir Pravda (of Pravda Media Group). For a primer, please download our in-depth paper. More

What Could Marketers Learn from Little Red Riding Hood

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As a digital agency (with at least one frustrated film maker on the team) we are big believers in stories.
Often we are asked by our customers why should they actually tell stories. If they have good product and strong brand who cares abut the rest. Well, I wish things were so simple. With Facebook, twitter, and consumers’ complete control on the content they consume, brands are facing a new challenge – getting the attention of their audience. This can be done by giving outrageously expensive perks in competitions and such. But that is a short term solution, that can be easily copied. Other brands can have the same, if not more money than you have and give bigger prizes. Furthermore, the value of such activities happens only when the competition is taking place. When it ends, people quickly forget the brand.
We believe that stories are the key for long term digital initiatives that capture the imagination and excitement of the people around us.
You see, good stories are infectious. Good stories are remembered for years. Stories were here before us and will stay after we are gone.
We have tons of data to support it. Simply put – look around you. How many of the people around you remember the story of red riding hood? And how many remember one of the most creative campaigns worldwide – the ARG around “Dark Knight” premiere?
So what’s your story?