Digital marketing

How to Digitally Transform Your Marketing Organization

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

thumbnail-1

Last week we braved the inclement weather for our #B2BTalks event held at Mike’s Place in Ramat Hachayal. There, our three panelists – Efrat Fenigson, Senior Director of Marketing Communications at Viaccess-Orca; Guy Hilton, Head of Marketing, Amdocs Portfolio, at Amdocs; and Yifat Mor, Director of Marketing, ClickSoftware – discussed the differences between traditional and digital marketing, the challenges companies face when shifting to digital marketing, as well as the technologies needed for a marketing organization to go digital. More

#B2BTalks – Digital Transformation of Your Marketing Organization

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

grandma_360-1The way buyers interact with companies has changed, and marketing organizations are faced with the challenge of adapting in order to better communicate with them. No longer can marketing efforts be solely based on campaigns; rather, organizations must constantly engage with customers, interacting with them at multiple touchpoints.

More

5 of our Best Marketing Blog Posts From 2014

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

blogimage

If you’re like me, it feels like just yesterday I was relaxing on the beach sometime in mid-June. Then I blinked, woke up one morning, scrolled through pictures of Christmas trees on my Instagram, and someone asked me what my New Year’s resolution is. New Years already? Maybe you’re also wondering, what the hell happened to 2014? Well, I’m here to help you out. While I can’t help you with remembering what you did last summer, when it comes to B2B marketing, I’ve got you covered. Here I’ve gathered 5 of my favorite content pieces from our blog this past year.

More

8 Expert Tips to Face Your Biggest Marketing Challenges

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

We’re moving right along in our third series of #B2BTalks, this time bringing you three marketing experts from vastly different backgrounds. When talking about scaling, it’s important to recognize that every company, no matter big or small, faces similar challenges. Across the board, marketing budgets and people power always tend to be the hot topics. Instead of backing down, with some careful analysis and planning, you can use your challenges to your advantage, moving your business forward. More

Hunt or be Hunted: Content Marketing According to Kevin Spacey

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail


I’m sure I’m not the only one who was surprised to see Oscar-winning actor Kevin Spacey walk on stage at Content Marketing World 2014 in Cleveland this fall, one of the largest content marketing conferences out there today. Spacey plays the character of Frank Underwood, ruthless politician on “House of Cards” and is famous for his quotes like, “For those of us climbing to the top of the food chain, there is but one rule: Hunt or be hunted.” Is this good advice for a digital marketer? Sometimes it can feel this way. More

No Company is Safe – Challenges in Scaling Your Marketing Organization

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

We’re moving on up to the next series of our #B2BTalks video installments. We discussed How to Build Your Sales and Marketing Machine in the last series, and this time we’re talking scalability. Before we dive too deep, we’re going to start with the challenges us B2B marketers face. In today’s video, we’ll hear from 3 expert panelists, ranging from a company made up of a 1-woman show, to a 2-and-a-half person team, to a global organization with an 80-person marketing team. Believe it or not, we all have challenges and no organization is perfect. More

Growth Hacking in Tel Aviv

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Growth Hacking Conference

This Sunday morning after a second cup of coffee, we joined about 150 digital marketers and entrepreneurs at Israel’s Growth Hacking Conference, featuring the growth hacking expert and Co-founder of Kissmetrics, Neil Patel. The room was filled with people with all kinds of business ideas, from online dating resources and project management platforms to customer loyalty app development. But each of us in the room had one thing in common. We need new, effective and low cost ideas for driving traffic to our websites and increasing the number of leads we see each month.

Here are just some of the key takeaways from Neil’s presentation that we want to share:

More

What About Content? How to Fuel Your Sales and Marketing Machine

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

We’ve reached the end of our video series for #B2BTalks 2 – How to Build a Sales and Marketing Machine. But don’t worry – there’s more to come with our next series, How to Scale Your Marketing Operation, coming soon. More

Building the Sales and Marketing Machine – Everything is Measurable

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Experiment, incentivize, measure ‒ that’s the message that emerged from the second video of the #B2BTalks series. On December 8, 2013, Kfir Pravda, CEO, Pravda Media Group sat with Saar Bitner, former VP Marketing, SiSense; Udi Ledergor, former VP Marketing, Panaya; and Dori Harpaz, Marketing Manager, Incapsula, to tackle the challenge of building a sales and marketing machine. More

Truth Hurts – You Can’t Generate Demand

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

 

Truth Hurts

Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing campaign, you’re not going to get a company to buy a product they hadn’t considered in the first place. More