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Conversational Marketing for B2B Buyers
September 8, 2019
Kfir Pravda
Let’s face it - our job is becoming increasingly challenging. Demand generation it is. It has become harder to engage prospects in a meaningful, frictionless way. The reason is that, on-the-one-hand, those who sell are pushed to scale their effort and be efficient, while those who buy - just want to make the right decision and buy. (more…)