#B2Btalks

8 Expert Tips to Face Your Biggest Marketing Challenges

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We’re moving right along in our third series of #B2BTalks, this time bringing you three marketing experts from vastly different backgrounds. When talking about scaling, it’s important to recognize that every company, no matter big or small, faces similar challenges. Across the board, marketing budgets and people power always tend to be the hot topics. Instead of backing down, with some careful analysis and planning, you can use your challenges to your advantage, moving your business forward. More

No Company is Safe – Challenges in Scaling Your Marketing Organization

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We’re moving on up to the next series of our #B2BTalks video installments. We discussed How to Build Your Sales and Marketing Machine in the last series, and this time we’re talking scalability. Before we dive too deep, we’re going to start with the challenges us B2B marketers face. In today’s video, we’ll hear from 3 expert panelists, ranging from a company made up of a 1-woman show, to a 2-and-a-half person team, to a global organization with an 80-person marketing team. Believe it or not, we all have challenges and no organization is perfect. More

Quick and Easy Ways B2B Marketing Experts Create Content for Free

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You have an incredible product that blows your competition out of the water and a sales funnel that functions like a well-oiled machine, but if you aren’t getting as many leads from your marketing efforts as you’d like, it’s time to buckle down and focus on creating good content.  More

What About Content? How to Fuel Your Sales and Marketing Machine

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We’ve reached the end of our video series for #B2BTalks 2 – How to Build a Sales and Marketing Machine. But don’t worry – there’s more to come with our next series, How to Scale Your Marketing Operation, coming soon. More

Technology and Tools to Build Your Sales and Marketing Machine

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We’re back this week with the third video installment of #B2BTalks 2 – How to Build a Sales and Marketing Machine. This time we’re focusing on the backend- all the technology that’s used behind the scenes to build and operate your machine. Our days have come to revolve around the latest technology tools, and we know it’s easy to drown in the dozens, if not hundreds, of products that are available today. More

Building the Sales and Marketing Machine – Everything is Measurable

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Experiment, incentivize, measure ‒ that’s the message that emerged from the second video of the #B2BTalks series. On December 8, 2013, Kfir Pravda, CEO, Pravda Media Group sat with Saar Bitner, former VP Marketing, SiSense; Udi Ledergor, former VP Marketing, Panaya; and Dori Harpaz, Marketing Manager, Incapsula, to tackle the challenge of building a sales and marketing machine. More

By Popular Demand, #B2BTalks Video Series Now Available Online

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Even digital marketers need to meet face-to-face sometimes.

That was the premise when we created #B2BTalks last year – a place where B2B marketers could meet up, enjoy a beer, network and share tricks of the trade – all in the laid-back setting of a bar instead of a formal conference. More

Cheers to another great #B2BTalks!

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Thank you to everyone who came out and made the last #B2BTalks a success! It was exciting to see new faces and catch up with familiar ones. We’d like to thank our speakers Roy Man, Moshe Milman, and Ramel Levin, who shared their insights about the challenges they find generating leads, as well as the tips they’ve learned while building their processes. More

11 Lead Gen Questions You Need to Ask Yourself Today

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11 lead gen questions In preparation of next week’s #B2BTalks we asked our panelists what their biggest lead generation challenges are, and we’ve decided to share them with you. Take a look at these lead gen questions you should ask yourself when developing your own plan. More

5 Step Guide to Anonymous Visitor Relationship Management

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Photo by quinnanya is licensed under CC BY 2.0

At #B2BTalks on June 22, we’ll meet with other B2B marketers and discuss the challenges of generating leads in the digital world. Whether your challenge is content creation, using the right channels to find your audience, or engaging your database, you won’t want to miss this event. More