#B2Btalks

How Would You Define the Difference Between Traditional and Digital Marketing?

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In the first video installment of the #B2BTalks event 5, we take a look at what, if anything, is the difference between traditional and digital marketing. The panel tackles a topic that is one of the biggest challenges for B2B marketers today: The world of marketing has changed drastically. More

Lead Generation Tips and Tricks from the Experts

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In the last segment from #B2BTalks 4, our panel of speakers share their top lead generation tips and tricks. Watch the video here to learn the many ways our industry leaders handle leads with multiple touch points, as well as how to personalize your message for maximum impact.

Thanks to our panelists:

Roy Man, founder & CEO, daPulse
Moshe Milman, Co-founder & VP Operations, Applitools
Ramel Levin, VP Marketing, CloudEndure

Moderator:
Kfir Pravda, CEO, Pravda Media Group

How and When to Engage Prospects for Maximum Influence

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In this #B2BTalks video our panelists go into the importance of reaching prospects at the right place at the right time. They give real-life examples of what worked for them, and offer practical and usable advice. Watch the video below for their tips.

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Why Email is Still the Best Channel for Lead Nurturing

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Banksy Email

Businesses that fail to nurture their leads are almost certainly wasting marketing budget, especially for businesses with long sales cycles. As Ramel Levin, VP of Marketing at CloudEndure notes, 75% of leads will not convert immediately and need to be nurtured. More

The Best Online Channels for Lead Generation

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If there’s one thing we’ve learned from #B2BTalks, it’s that digital marketers rely more than ever on online channels to generate leads. There are hundreds of tools and channels out there, and each claim to solve the last of our problems. But what works and what doesn’t? When it comes down to generating leads, where should we spend our valuable time and money trying to reach those who matter? We decided to ask our panelists what has worked best for them. Here’s a quick rundown of some of the winners. The rest are in the video above! More

How do you generate leads in a strictly digital world?

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As the marketing industry continues to transition to digital, marketers must also adjust their lead generation strategies to apply to the digital world. It’s no longer enough just to gear up for your conference season; marketers must be able to reach new leads – and nurture existing leads – at multiple touchpoints and through multiple channels. More

#B2BTalks April 26 – When Paid Media Meets Content Marketing

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#B2BTalks 7

Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the best results for lead generation. At the next #B2BTalks Sunday, April 26, 6pm – our panelists will offer solutions to this challenge, as well as tips that you can implement in your own digital marketing strategy. More

How to Digitally Transform Your Marketing Organization

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Last week we braved the inclement weather for our #B2BTalks event held at Mike’s Place in Ramat Hachayal. There, our three panelists – Efrat Fenigson, Senior Director of Marketing Communications at Viaccess-Orca; Guy Hilton, Head of Marketing, Amdocs Portfolio, at Amdocs; and Yifat Mor, Director of Marketing, ClickSoftware – discussed the differences between traditional and digital marketing, the challenges companies face when shifting to digital marketing, as well as the technologies needed for a marketing organization to go digital. More

#B2BTalks – Digital Transformation of Your Marketing Organization

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grandma_360-1The way buyers interact with companies has changed, and marketing organizations are faced with the challenge of adapting in order to better communicate with them. No longer can marketing efforts be solely based on campaigns; rather, organizations must constantly engage with customers, interacting with them at multiple touchpoints.

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How to Get the Innovative Best Out of Your Marketing Machine

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In this #B2BTalks video series, a lively and captivating panel discussed a topic many of us in the marketing world struggle with every single day – how to get your marketing machine performing at its innovative best.

Each panelist came up with some superb tips on how they fire-up innovation in their own marketing machine. Below are just a few words of wisdom garnered from the session – there’s plenty more in the video above! More