B2B marketing

#B2BTalks – Lead Generation in a Digital World

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

What’s your biggest marketing challenge? Too often we hear other B2B marketers discuss the difficulty of bringing in leads. You exhibit at the same events and meet with the same faces, trying to stand out from the crowd, which makes these conferences a challenge of their own. But what about generating leads in the digital world? More

Creating Community Online and IRL

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Creating Community

It was 2005 when I signed up for Facebook and explored this world of pictures from last night after they’d been uploaded from an actual camera, and statuses that changed more frequently than AIM away messages. I adapted to this new way of communicating and interacting, a way that at the time seemed to focus more on what happened when we got together, and less about the online world we were creating. More

5-Minute CMO Guide to the Media Revolution

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

The Good Old Days

In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured audience.

The Don Drapers of the world would come up with amazing creative concepts on how to position products and services. These ideas were then pushed through mass media channels, such as TV and newspapers, to us – the consumers. We had no choice. TV shows were interrupted by commercials showing the benefits of smoking. Newspapers were filled with ads trying to convince us that if we buy that car we will also become attractive enough to win over the beautiful woman that is lying on it in a seductive pose. So basically, after they came up with a cool idea, admen could relax and have a drink.

More

The Shocking Truth about your Email Database

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

 

Truth

One of the first things we ask when assessing a client’s digital marketing situation is what’s the size of its email database. The reason is simple – email marketing is still a viable marketing channel. Not only that, but it could also be used as an ad targeting tool in platforms such as Twitter and LinkedIn.

However, the size of the database could be misleading, as size in this case doesn’t really matter. Engagement does. More

Revenue Attribution 101

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

First, let’s get in the mood for this post.

While in the past, in the corporate arena, this question was mainly targeted at the VP of Sales, today marketing folks are feeling the pressure to perform based on tangible, business KPIs. More

5 Pitfalls to Avoid When Choosing Between Marketo, Pardot, Act-On, and any other Marketing Automation Platform

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

step-98822_640

The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping companies evaluate these solutions, we identified the main challenges some of these companies face when comparing the different solutions in the market. Here are the main ones: More

Webinar on Scaling B2B Marketing Operations: Check!

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

We resolved to start sharing more insight and B2B marketing know-how with our audience, and accepted an opportunity to take part in a joint webinar with Oktopost. On Tuesday, January 21st, our CEO, Kfir Pravda, will host that very webinar, entitled “How to Scale B2B Marketing Operations.”

Kfir is going to share a lot of tricks of the trade. The discussion will be about scaling marketing operations. Strategies to be discussed in-depth include social media, operations, integrations, and marketing automation.

Click here to sign up for the webinar, and learn how to scale your B2B marketing activities effectively.

Also – join us for a special #B2Btalks Breakfast Workshop on January 21st, which will focus on use cases for marketing automation. Click here to register. We also invite you to download the latest in-depth B2B marketing paper by Kfir, titled “8 Simple Use Cases for Marketing Automation”. It offers a great deal of valuable insight for B2B marketers struggling to figure out how marketing automation can fit into their processes.

Marketing Automation Fear? The Answer is Here!

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

We get many emails and phone calls (almost on a regular basis!) from companies with questions and concerns on marketing automation. This useful tool is aimed at marketing specialists, and we enjoy talking about how to use marketing automation to simplify and improve marketing operations. More

#B2Btalks – Marketing Cloud-based Products

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

#b2btalks cloud

B2B Cloud companies based in Israel face a set of challenges as they market their products and services to global audiences and customers, from cultural differences to working with local marketing teams.

Join us Sunday, October 27 at 6pm and meet B2B marketers who will discuss the Challenges, Tools, and Tips to succeed in marketing cloud-based products to global audiences. There will be a Q&A following the panel – we encourage an open discussion so get your questions ready! Refreshments will be served. For those who can’t make it, we will provide a link to join us via Google Hangout. You can also follow the conversation at #B2Btalks. More

Weekend Treats for Your Morning Coffee

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Throughout the week, we here at Pravda Media Group put on our helmets, grab our picks and head down to mine some interesting articles for you. We separate pieces of coal from real diamonds. And now that the weekend is approaching, here are the best articles we posted this week to read while you’re enjoying your morning coffee.

Who doesn’t love a fun party over the weekend? Planning a party is challenging and requires a lot of thinking about the people you are inviting, what kind of food to serve, etc. In this article, Jamie Fairbairn finds many similarities between Online Marketing and throwing a party. When inviting your friends to a party, you want to reach them on their preferred channel of communication. To help you do that here are 5 mobile marketing tools to reach your customers on the go.

More