B2B marketing

How do you generate leads in a strictly digital world?

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As the marketing industry continues to transition to digital, marketers must also adjust their lead generation strategies to apply to the digital world. It’s no longer enough just to gear up for your conference season; marketers must be able to reach new leads – and nurture existing leads – at multiple touchpoints and through multiple channels. More

#B2BTalks April 26 – When Paid Media Meets Content Marketing

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Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the best results for lead generation. At the next #B2BTalks Sunday, April 26, 6pm – our panelists will offer solutions to this challenge, as well as tips that you can implement in your own digital marketing strategy. More

#B2BTalks – Digital Transformation of Your Marketing Organization

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grandma_360-1The way buyers interact with companies has changed, and marketing organizations are faced with the challenge of adapting in order to better communicate with them. No longer can marketing efforts be solely based on campaigns; rather, organizations must constantly engage with customers, interacting with them at multiple touchpoints.

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5 of our Best Marketing Blog Posts From 2014

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If you’re like me, it feels like just yesterday I was relaxing on the beach sometime in mid-June. Then I blinked, woke up one morning, scrolled through pictures of Christmas trees on my Instagram, and someone asked me what my New Year’s resolution is. New Years already? Maybe you’re also wondering, what the hell happened to 2014? Well, I’m here to help you out. While I can’t help you with remembering what you did last summer, when it comes to B2B marketing, I’ve got you covered. Here I’ve gathered 5 of my favorite content pieces from our blog this past year.

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How to Get the Innovative Best Out of Your Marketing Machine

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In this #B2BTalks video series, a lively and captivating panel discussed a topic many of us in the marketing world struggle with every single day – how to get your marketing machine performing at its innovative best.

Each panelist came up with some superb tips on how they fire-up innovation in their own marketing machine. Below are just a few words of wisdom garnered from the session – there’s plenty more in the video above! More

Hunt or be Hunted: Content Marketing According to Kevin Spacey

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I’m sure I’m not the only one who was surprised to see Oscar-winning actor Kevin Spacey walk on stage at Content Marketing World 2014 in Cleveland this fall, one of the largest content marketing conferences out there today. Spacey plays the character of Frank Underwood, ruthless politician on “House of Cards” and is famous for his quotes like, “For those of us climbing to the top of the food chain, there is but one rule: Hunt or be hunted.” Is this good advice for a digital marketer? Sometimes it can feel this way. More

3 Tips to Successfully Run a B2B Branding Process

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Think you know your company? Think again.

It’s always interesting when a company asks itself who they are and where are they going. It’s even more interesting when it happens at the company where you actually work. More

No Company is Safe – Challenges in Scaling Your Marketing Organization

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We’re moving on up to the next series of our #B2BTalks video installments. We discussed How to Build Your Sales and Marketing Machine in the last series, and this time we’re talking scalability. Before we dive too deep, we’re going to start with the challenges us B2B marketers face. In today’s video, we’ll hear from 3 expert panelists, ranging from a company made up of a 1-woman show, to a 2-and-a-half person team, to a global organization with an 80-person marketing team. Believe it or not, we all have challenges and no organization is perfect. More

Does Salesforce Screw Up Your Funnel?

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Salesforce

Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for every CIO/CMO when choosing their next CRM. A CRM platform is critical in tracking and analyzing customer lifecycles. Without it, a company cannot analyze and improve the ways it recruits and retains customers.

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Building the Sales and Marketing Machine – Everything is Measurable

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Experiment, incentivize, measure ‒ that’s the message that emerged from the second video of the #B2BTalks series. On December 8, 2013, Kfir Pravda, CEO, Pravda Media Group sat with Saar Bitner, former VP Marketing, SiSense; Udi Ledergor, former VP Marketing, Panaya; and Dori Harpaz, Marketing Manager, Incapsula, to tackle the challenge of building a sales and marketing machine. More