B2B marketing

3 Tips to Successfully Run a B2B Branding Process

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Think you know your company? Think again.

It’s always interesting when a company asks itself who they are and where are they going. It’s even more interesting when it happens at the company where you actually work. More

No Company is Safe – Challenges in Scaling Your Marketing Organization

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We’re moving on up to the next series of our #B2BTalks video installments. We discussed How to Build Your Sales and Marketing Machine in the last series, and this time we’re talking scalability. Before we dive too deep, we’re going to start with the challenges us B2B marketers face. In today’s video, we’ll hear from 3 expert panelists, ranging from a company made up of a 1-woman show, to a 2-and-a-half person team, to a global organization with an 80-person marketing team. Believe it or not, we all have challenges and no organization is perfect. More

Does Salesforce Screw Up Your Funnel?

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Salesforce

Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for every CIO/CMO when choosing their next CRM. A CRM platform is critical in tracking and analyzing customer lifecycles. Without it, a company cannot analyze and improve the ways it recruits and retains customers.

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Building the Sales and Marketing Machine – Everything is Measurable

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Experiment, incentivize, measure ‒ that’s the message that emerged from the second video of the #B2BTalks series. On December 8, 2013, Kfir Pravda, CEO, Pravda Media Group sat with Saar Bitner, former VP Marketing, SiSense; Udi Ledergor, former VP Marketing, Panaya; and Dori Harpaz, Marketing Manager, Incapsula, to tackle the challenge of building a sales and marketing machine. More

By Popular Demand, #B2BTalks Video Series Now Available Online

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Even digital marketers need to meet face-to-face sometimes.

That was the premise when we created #B2BTalks last year – a place where B2B marketers could meet up, enjoy a beer, network and share tricks of the trade – all in the laid-back setting of a bar instead of a formal conference. More

Truth Hurts – You Can’t Generate Demand

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Truth Hurts

Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing campaign, you’re not going to get a company to buy a product they hadn’t considered in the first place. More

Content + Paid Media = No Glass Ceiling

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This is a micrphone 2

One of the biggest challenges of content distribution is that when using only organic channels (SEO, social) there is a limit to readership growth rate. It seems that using paid media in smart ways could answer this challenge, if done right.

We teamed up with our friends at BIScience and are doing a webinar on Wednesday to discuss this point in more detail, as well as showing relevant cases studies.

If you are interested, register for the webinar using this link.

Cheers to another great #B2BTalks!

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Thank you to everyone who came out and made the last #B2BTalks a success! It was exciting to see new faces and catch up with familiar ones. We’d like to thank our speakers Roy Man, Moshe Milman, and Ramel Levin, who shared their insights about the challenges they find generating leads, as well as the tips they’ve learned while building their processes. More

11 Lead Gen Questions You Need to Ask Yourself Today

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11 lead gen questions In preparation of next week’s #B2BTalks we asked our panelists what their biggest lead generation challenges are, and we’ve decided to share them with you. Take a look at these lead gen questions you should ask yourself when developing your own plan. More

5 Step Guide to Anonymous Visitor Relationship Management

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Photo by quinnanya is licensed under CC BY 2.0

At #B2BTalks on June 22, we’ll meet with other B2B marketers and discuss the challenges of generating leads in the digital world. Whether your challenge is content creation, using the right channels to find your audience, or engaging your database, you won’t want to miss this event. More