B2B marketing

Pravda Media Group is Now a HubSpot Agency Partner

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

I’m happy to announce that Pravda Media Group has joined HubSpot as a Certified Agency Partner!

As a full service B2B Digital Marketing Company, we are constantly looking for ways to better serve our clients. This goal led us to continuously invest in identifying, vetting and partnering with marketing technology leaders that answer a wide range of customer needs. More

How to Choose a Marketing Automation Platform

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

The marketing automation market is booming. According to G2Crowd, there are more than 200 marketing automation vendors, and when comparing feature lists, they all look the same.

We’ve faced this challenge when helping clients choose the right marketing automation tool for them. Having used marketing automation platforms since 2011 for our own marketing programs, we’ve also faced this challenge ourselves. More

Calculating Marketing Automation’s Total Cost of Ownership

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Calculating Marketing Automation’s Total Cost of Ownership

When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for marketing automation, BI, CRM, and other core platforms. However, there seems to be a real challenge in realizing the total cost of ownership of such platforms. While this post will focus on marketing automation, the same is true for other technologies as mentioned above. The number one mistake companies make when evaluating the cost of marketing automation is the fact that they are focusing on technology costs as the main cost element. While technology is an important ingredient in overall costs, it is far from being the main one. Let’s take a look at the main cost elements of marketing automation and how to optimize them. More

What Makes Israel So Innovative?

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Despite its size, Israel manages to be one of the top leading countries in every industry around the world thanks to its unique culture. At our #B2BTalks event that focused on innovation in B2B marketing, we were joined by Inbal Arieli, VP strategic partnerships at Start-Up Nation Central. She discussed her experiences in the start-up ecosystem, and some of the interesting aspects of Israeli culture that make it so innovative. More