B2B Digital Marketing

One for All – All for One

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IMTC & UCI Forum Merger brings us closer to Unified Communications

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There are always some nice perks when it comes to working with loads of different companies and technologies, in the B2B arena.  Besides the pace and the dynamic nature of digital marketing, once in awhile, you feel as if you are part of something – something major. More

11 Lead Gen Questions You Need to Ask Yourself Today

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11 lead gen questions In preparation of next week’s #B2BTalks we asked our panelists what their biggest lead generation challenges are, and we’ve decided to share them with you. Take a look at these lead gen questions you should ask yourself when developing your own plan. More

5 Step Guide to Anonymous Visitor Relationship Management

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Photo by quinnanya is licensed under CC BY 2.0

At #B2BTalks on June 22, we’ll meet with other B2B marketers and discuss the challenges of generating leads in the digital world. Whether your challenge is content creation, using the right channels to find your audience, or engaging your database, you won’t want to miss this event. More

#B2BTalks – Lead Generation in a Digital World

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What’s your biggest marketing challenge? Too often we hear other B2B marketers discuss the difficulty of bringing in leads. You exhibit at the same events and meet with the same faces, trying to stand out from the crowd, which makes these conferences a challenge of their own. But what about generating leads in the digital world? More

Creating Community Online and IRL

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Creating Community

It was 2005 when I signed up for Facebook and explored this world of pictures from last night after they’d been uploaded from an actual camera, and statuses that changed more frequently than AIM away messages. I adapted to this new way of communicating and interacting, a way that at the time seemed to focus more on what happened when we got together, and less about the online world we were creating. More

5-Minute CMO Guide to the Media Revolution

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The Good Old Days

In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured audience.

The Don Drapers of the world would come up with amazing creative concepts on how to position products and services. These ideas were then pushed through mass media channels, such as TV and newspapers, to us – the consumers. We had no choice. TV shows were interrupted by commercials showing the benefits of smoking. Newspapers were filled with ads trying to convince us that if we buy that car we will also become attractive enough to win over the beautiful woman that is lying on it in a seductive pose. So basically, after they came up with a cool idea, admen could relax and have a drink.

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The Shocking Truth about your Email Database

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Truth

One of the first things we ask when assessing a client’s digital marketing situation is what’s the size of its email database. The reason is simple – email marketing is still a viable marketing channel. Not only that, but it could also be used as an ad targeting tool in platforms such as Twitter and LinkedIn.

However, the size of the database could be misleading, as size in this case doesn’t really matter. Engagement does. More

#B2BTalks – How to Scale Your Marketing Operation

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While marketing budgets may not be increasing, your clients’ expectations are. Marketers are tasked with the challenge of doing more with less, without compromising on quality. At our upcoming #B2BTalks, we’ll discuss tips to scale your marketing operation including best practices, technologies, and case studies. More

Revenue Attribution 101

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First, let’s get in the mood for this post.

While in the past, in the corporate arena, this question was mainly targeted at the VP of Sales, today marketing folks are feeling the pressure to perform based on tangible, business KPIs. More

5 Pitfalls to Avoid When Choosing Between Marketo, Pardot, Act-On, and any other Marketing Automation Platform

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The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping companies evaluate these solutions, we identified the main challenges some of these companies face when comparing the different solutions in the market. Here are the main ones: More