B2B Digital Marketing

Revenue Attribution 101

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First, let’s get in the mood for this post.

While in the past, in the corporate arena, this question was mainly targeted at the VP of Sales, today marketing folks are feeling the pressure to perform based on tangible, business KPIs. More

5 Pitfalls to Avoid When Choosing Between Marketo, Pardot, Act-On, and any other Marketing Automation Platform

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The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping companies evaluate these solutions, we identified the main challenges some of these companies face when comparing the different solutions in the market. Here are the main ones: More