The decision to switch to digital marketing is not always an easy one, especially if there is pushback from management. Our panel
Tag: B2B Digital Marketing
The Challenges of Transitioning to Digital Marketing
July 4, 2016
In this #B2BTalks video, our panelists outline two of the major challenges marketers are facing today when trying to bridge the gap
How Would You Define the Difference Between Traditional and
June 27, 2016
In the first video installment of the #B2BTalks event 5, we take a look at what, if anything, is the difference between
Demand Generation, LinkedIn and Content Marketing Best Practices by
June 15, 2016
We love LinkedIn. It's a key platform in every demand generation program that we run – for ourselves and our clients. We
How and When to Engage Prospects for Maximum Influence
March 3, 2016
In this #B2BTalks video our panelists go into the importance of reaching prospects at the right place at the right time. They
How to Win the B2B Market in 2016
December 8, 2015
17.6 touch points are required on average to close a B2B deal today. According to BrightFunnel, a company that analyzes funnel performance
Recipe for Success: The Technology Behind the Scenes
July 18, 2016
Jen Glazer
In this installment of #B2BTalks, our panel discusses what technologies they are using behind the scenes in order to be able to track and attribute revenue to a meaningful marketing activity. (more…)