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SEOUL, SOUTH KOREA - NOVEMBER 28:  A man holds...
Image by Getty Images via Daylife

I am very excited today. Channel 2 News, Israel’s biggest news company, just launched its iPhone application, developed by Pravda Media.
The application allows viewers to watch videos, text news items, and weather reports. It also allows users to send images directly to Channel 2 News Desk, and report scoops and exclusive images.
We’ve been working with Channel 2 News company, especially with Liran Dan, head of interactive, and Tom Sharon, iPhone project manager, Β on various digital projects, among them the integration of Twitter with TV shows and in their general workflow.
We believe that media companies, as well as marketers, should reach their customers on every platform, network, mean and channel. We help our customers to achieve this goal with building the needed tools, strategies, and technologies.
It was extremely exciting to work on this application. And it is only the first version. We are planning to release exciting new features soon.
(*SSP – shameless self promotion)