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Twitter new profile

Twitter and LinkedIn are important traffic, lead generation and engagement platforms for B2B marketers.

Both are changing their profile and company pages in the next couple of weeks:

LinkedIn

Starting on April 14th, LinkedIn is canceling the Products & Services tab from all Company Pages. Instead, companies are encouraged to open Showcase Pages within their company page.

More details can be found here.

Twitter

This one is big РTwitter is changing their profile page completely, allowing for bigger banners, ability to pin tweets to the top of the timeline, and much more. Twitter is trying to improve the user experience of their  platform, by simplifying the way individuals (and companies) present themselves. This is a significant change that is being rolled out slowly.

Stay tuned for more.